I help shape ideas from early strategy into something that exists in the world, across brand, product, packaging, digital systems and visual identity.

My background spans clothing, accessories, footwear, jewellery, music, sporting goods, beverages and telecoms, across studios and businesses in Oslo, Istanbul, Tokyo, London and beyond.

I move between strategy and detail, idea and execution. A large part of my role is finding the real story, giving ideas shape, and helping creative work survive contact with the real world.