Branding • Packaging • Design • Illustration • Art direction
Vivobarefoot was one of the formative projects in my career. I worked with the brand from its early stages, when the company was still a small team with a powerful and unusual point of view.
My role moved across identity, packaging, art direction, print, retail, textile graphics and brand thinking. This included designing the logo, shaping early visual language and helping express a philosophy that challenged conventional footwear.
What made the work interesting was how connected everything was. The product, the health argument, the environmental thinking and the visual identity all had to support the same idea: footwear that lets the body move more naturally, and a brand that felt more human than traditional sportswear.
Vivo Hand Cut
Handcut was Vivobarefoot’s more crafted, premium expression: designed in London, made in Portugal and built around traditional shoe-making techniques, natural leather and barefoot biomechanics.
I created the sub-brand logo, packaging and illustration system. The foot illustration was drawn by hand in a traditional anatomical style, working from a skeleton and in collaboration with a doctor, so the visual language reflected both the craft of the product and the natural structure of the body.
